Cheap Clicks Make the World Go Round – Google Owns the Internet

Google seems to think it owns the earth – I mean they even re-branded it. How clever is this company? Well, think about how Google makes its money. Google is a massive pyramid scheme, making massive money at the top, riding on the suckers below. AdSense generates a ton of cash for Google while webmasters do all the hard work. Webmasters have to create the content to get people to visit, and hope a decent percentage of their visitors click on the ads. Google invests nothing but a few lines of code and at worst, if the website generates no clicks, they lose nothing. If the website does generate clicks, well then they charge the AdWords subscribers, take a hefty percentage for "their work" and pay out to the webmaster a miserly amount. Oh, that is, when they feel like paying their AdSense publishers. Google has been known to not pay, thanks to their Terms and Conditions, that work entirely in their favor. And I do mean, entirely. Google can refuse to pay without giving any specific reason. Here is an excerpt from their Disabled Account FAQ

Why was my account disabled? Can you tell me more about the invalid click activity you detected?

Because we have a need to protect our proprietary detection system, we're unable to provide our publishers with any information about their account activity, including any web pages, users, or third-party services that may have been involved. As you may know, Google treats invalid click activity very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that may artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an AdSense account may pose a risk to our AdWords advertisers, we may disable that account to protect our advertisers' interests.

Lastly, please note that as outlined in our Terms and Conditions, Google will use its sole discretion when determining instances of invalid click activity

In other words, "fuck you! We have more money and more lawyers than you can even imagine and there is no chance in hell that you can mess with us – so don’t bother trying." Thanks – got the message loud and clear. Even if there has been NO invalid click activity, there is little or nothing you can do about it. Google is judge, jury and executioner and they wont even tell you what rule you broke. They can accuse you of anything and there is nothing you can do about it in return, guilty or otherwise - and they will keep any money you are owed. Welcome to Google.

OK, whatever, screw AdSense. Lets look at how Google rose to prominence. Well, it indexes other people’s content and allows people to search for stuff – other people’s stuff. Google maintains huge data-centers that literally cache the entire internet many times over and index the hell out of it using web "crawlers." Again, they make money off of other people's content – others people’s property (are you down with OPP? – Google sure is). Granted, Google spends a lot of money on research and development, a lot of which is frivolous, some of it useful – a lot if it thrown away – they take a "let’s throw shit at the wall and see what sticks" approach. I guess they can afford to do that.

Now, Google has gone even lower (and darker, and more evil than ever) offering suckers, I mean, Google Business Referral Representatives the opportunity to earn "up to" $10 for taking digital pictures of local businesses and providing information, to be potentially used on Google Maps. What do you need to do to get "up to" $10?

As a Google Business Referral Representative, you'll visit local businesses to collect information (such as hours of operation, types of payment accepted, etc.) for Google Maps, and tell them about Google Maps and Google AdWords. You'll also take a few digital photos of the business that will appear on the Google Maps listing along with the business information. After the visit, you submit the business' info and photo(s) to Google through your Local Business Referrals Center, and we'll pay you up to $10 for each listing that is approved by Google and verified by the business.

What’s the catch? Well, read this:

[They will pay] $2 when a business referral is approved by Google; and $8 when an approved business verifies that the information you submitted is accurate. Referrals are approved by Google based on the completeness and quality of data supplied by representatives. Businesses verify their information either by sending us a response postcard or verifying their information online.

Suckers, I mean, Google Business Referral Representatives, will get $2 "when a business referral is approved by Google." And with Google, the key word is IF. IF Google approves your referral based on their own arbitrary decision making, in which you have little or no recourse to challenge, you get a big $2. Then, after Google "verifies that the information you submitted is accurate," you get $8. Verification consists of the business sending in a post-card or going online to verify the accuracy of the information.

Now, you may think, "hey – ten bucks for nothing." Think about what Google is getting in return. They are getting free labor unless they decide, at their own discretion, that the info you provide is worthy of $2. Then, once Google has the lead, they can pitch AdWords sales offers to the business and add that business into their own private data warehouse and do who knows what with their crazy algorithms. All the while, you will have been advertising Google Maps and AdWords, grass-roots style, and in many cases, for free. Brilliant! Absolutely evil, mastermind genius. Think of the money Google will make from the measly $10 they will spend! Think of how pervasive Google Maps will become with all the leads suckers, I mean, Google Business Referral Representatives, will have provided. Its just like the ancient pyramids in Egypt, that were built by slaves, that we stare in awe of.

Check-out Google on Google Finance

Google conducts its business as though everything it does is benefiting the world, when in reality it is just another megalomaniacal multi-national corporation like all the rest – argualbly, they are even worse, in the sense that they don’t even pay a lot of people who work for them for free and are duped into thinking that they are going to be making cash, all the while helping them tighten their grip on internet. I give Google credit for being so cleverly greedy. However, it might be more lucrative to work for tips, bagging groceries at Walmart in Mexico.

I give Google a buy rating, long-term, based on their evil genius. Any company that can take over the world by letting everybody else do their dirty work has got massive profitability - they run a no risk business model, where-by they only pay when they feel like it – when it is beneficial to them. Beyond hiring some brilliant techies, who have the privilege of living in the upper third of the pyramid, the brick-layers and slave workers below do all the building, and keep the pyramid scheme going, making pennies while the upper echelon pile up the cash. Its all about Other People's Property.

DISCLOSURE: I do not own shares of the evil Google at the time of this writing. Like George Bush, I have used THE Google.

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